File(s) under permanent embargo
Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media
journal contribution
posted on 2003-01-01, 00:00 authored by N M De Bussy, Mike Ewing, L F PittEffective two-way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid-1990s Internet technologies have revolutionized internal communications in many organizations. However, the impact of these new forms of electronic media on internal marketing communication remains relatively unexamined. This paper draws on stakeholder and communication theories to provide a framework for understanding the dimensions of effective internal marketing communications and presents the results of an empirical study on the relationship between these dimensions and the use of new media in the workplace.
History
Journal
Journal of marketing communicationsVolume
9Issue
3Pagination
147 - 161Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
1352-7266Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2003, Taylor & Francis LtdUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC