State of the art: celebrity in the marketplace

journal contribution

posted on 2025-11-05, 03:47 authored by Toni Eagar, Hayley L Cocker, Rohan Venkatraman

State of the art: celebrity in the marketplace

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Related Materials

1.
DOI - Is version of https://doi.org/10.1080/0267257x.2025.2575327

Open access

Yes

Language

eng

Journal

Journal of Marketing Management

Pagination

1-42

ISSN

0267-257X

eISSN

1472-1376

Publisher

Taylor & Francis

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Keywords

Uncategorised value

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