Status and conspicuousness : are they related? Strategic marketing implications for luxury brands

journal contribution

posted on 2024-06-13, 08:46 authored by Y Truong, G Simmons, R McColl, P Kitchen

Status and conspicuousness : are they related? Strategic marketing implications for luxury brands

History

Journal

Journal of strategic marketing

Volume

16

Pagination

189-203

Location

Abingdon, England

ISSN

0965-254X

eISSN

1466-4488

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2008, Taylor & Francis

Issue

3

Publisher

Taylor & Francis

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

branding conspicuous consumption France luxury new luxury status 159999 Commerce, Management, Tourism and Services not elsewhere classified 970115 Expanding Knowledge in Commerce

Licence

All Rights Reserved

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