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Strategic Bridging Within Firm-Environmental Group Alliances: Opportunities and Pitfalls

journal contribution
posted on 2024-08-23, 05:42 authored by Michael PolonskyMichael Polonsky
Strategic Bridging Within Firm-Environmental Group Alliances: Opportunities and Pitfalls

History

Journal

Journal of Marketing Theory and Practice

Volume

9

Pagination

38-47

Publisher DOI

ISSN

1069-6679

eISSN

1944-7175

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

1

Publisher

Informa UK Limited

Publication URL

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    Licence

    All Rights Reserved

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