Strategic Bridging Within Firm-Environmental Group Alliances: Opportunities and Pitfalls

journal contribution

posted on 2024-08-23, 05:42 authored by Michael PolonskyMichael Polonsky

Strategic Bridging Within Firm-Environmental Group Alliances: Opportunities and Pitfalls

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DOI - Is version of https://doi.org/10.1080/10696679.2001.11501884

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Journal

Journal of Marketing Theory and Practice

Volume

9

Pagination

38-47

ISSN

1069-6679

eISSN

1944-7175

Issue

1

Publisher

Informa UK Limited

Publication URL

http://dx.doi.org/10.1080/10696679.2001.11501884

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