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Strategic and tactical alliances : do environmental non-profits manage them differently?

journal contribution

posted on 2011-02-01, 00:00 authored by Michael PolonskyMichael Polonsky, K Lefroy, R Garma, N Chia

Strategic and tactical alliances : do environmental non-profits manage them differently?

History

Journal

Australasian marketing journal

Volume

19

Issue

1

Pagination

43 - 51

Publisher

Elsevier

Location

Oxford, England

Publisher DOI

https://doi.org/10.1016/j.ausmj.2010.11.006

ISSN

1441-3582

eISSN

1839-3349

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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Categories

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Keywords

Social Sciences Business Business & Economics Alliances Non-profit Strategic Tactical NPOs Environment MARKETING-STRATEGY NONPROFIT CORPORATIONS IMPACT

Licence

All Rights Reserved

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