Student attitudes towards political advertising and issues: a cross-cultural study

A number of cross-cultural studies have analysed student attitudes towards advertising in general in order to control sources of variation and to isolate any cultural differences. Rather than use students as a proxy for the wider population this study focuses on an examination of the attitudes of students towards one type of advertising, political advertising in two countries with different political systems (Australia and the US). It found that respondents in both countries held similar attitudes towards political advertising and political issues.