Subalterns, empowerment and the failed imagination of markets
Version 2 2024-06-13, 11:18Version 2 2024-06-13, 11:18
Version 1 2018-01-12, 16:33Version 1 2018-01-12, 16:33
journal contribution
posted on 2024-06-13, 11:18authored byA Khare, R Varman
In our earlier paper, we drew upon Franz Kafka’s literary writings to attend to the repressive sides of the State and markets and their impact on subaltern positions. Moreover, we pointed to some of the key limitations in the theories of the base of the pyramid and subsistence marketplace. In this paper, responding to the commentaries, we clarify some doubts, provide correctives to misinterpretations and further develop the broad theoretical argument we made in our earlier paper. In response to Viswanathan’s commentary, we specifically clarify the role of neoliberal ideology as it impels discourse of subsistence markets. Moreover, as a corrective to Karnani’s reading, we explain the limitations of the State, markets and private enterprises in alleviating poverty in India. Through these clarifications, we ask scholars to attend to systemic features of the current political economy that create poverty and call for an imagination beyond the current capitalist zeitgeist to empower the subaltern.
History
Journal
Journal of marketing management
Volume
33
Pagination
1593-1602
Location
Abingdon, Eng.
ISSN
0267-257X
eISSN
1472-1376
Language
eng
Publication classification
C1 Refereed article in a scholarly journal, C Journal article