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Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm

journal contribution
posted on 2004-01-01, 00:00 authored by Michael Volkov
Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm

History

Journal

Problems and perspectives in management

Volume

24

Issue

1

Pagination

113 - 123

Publisher

Business Perspectives

Location

Sumy, Ukraine

ISSN

1727-7051

eISSN

1810-5467

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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    Categories

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    Keywords

    consumer complaintsrelationship marketingcompetitive advantagemodel

    Licence

    All Rights Reserved

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