Technological innovations and m-commerce applications
journal contribution
posted on 2007-03-01, 00:00authored byVanessa Ratten, H Ratten
Many technological innovations have occurred within the past decade that have revolutionized the banking industry. The most important has been the Internet and the emergence of mobile-commerce (m-commerce). The aim of this paper is to investigate how Wireless Application Protocol (WAP) banking is being implemented with younger adopters. A conceptual model is developed based on the behavioral intentions younger adopters have on WAP banking that is tested through a survey instrument. Social cognitive theory underpins the conceptual model and helps to explain some of the findings from the study. Suggestions for future research are also espoused. <br>
History
Location
Toh Tuck Link, Singapore
Language
eng
Publication classification
C1.1 Refereed article in a scholarly journal
Copyright notice
2007, World Scientific Publishing Company
Journal
International journal of innovation and technology management