Testing U.S. advertising belief and attitude measures in France

Truong, Y; McColl, R; Descubes, I

Testing U.S. advertising belief and attitude measures in France

journal contribution

posted on 2024-06-13, 08:46 authored by Y Truong, R McColl, I Descubes

Testing U.S. advertising belief and attitude measures in France

History

Journal

Journal of euromarketing

Volume

18

Pagination

35-46

Location

Philadelphia, PA

ISSN

1049-6483

eISSN

1528-6967

Language

eng

Notes

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Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2009, Taylor & Francis

Issue

1

Publisher

Taylor & Francis

Usage metrics

Keywords

advertising attitudes beliefs cross-national equivalence 159999 Commerce, Management, Tourism and Services not elsewhere classified 970115 Expanding Knowledge in Commerce

Testing U.S. advertising belief and attitude measures in France

History

Journal

Volume

Pagination

Location

ISSN

eISSN

Language

Notes

Publication classification

Copyright notice

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports