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Text-mining 10-K (annual) reports: A guide for B2B marketing research

Version 2 2024-06-03, 14:57
Version 1 2022-11-15, 01:56
journal contribution
posted on 2024-06-03, 14:57 authored by HB Cooper, MT Ewing, Sagarika MishraSagarika Mishra
Text-mining 10-K (annual) reports: A guide for B2B marketing research

History

Journal

Industrial Marketing Management

Volume

107

Pagination

204-211

Publisher DOI

ISSN

0019-8501

Language

en

Publication classification

C2 Other contribution to refereed journal

Publisher

Elsevier BV

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    Research Publications

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    All Rights Reserved

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