rutherford-abcaustralian-2014.pdf (358.68 kB)
The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia
This paper analyses the campaign to establish terrestrial digital children’s public service broadcasting in Australia. It finds that the development of the Australian Broadcasting Corporation’s digital children’s channel (ABC3), an initiative initially embraced somewhat opportunistically, enabled an expansion strategy for the public service broadcaster that ultimately helped determine the shape of its current digital channel portfolio. Contrasting the collective and divergent interpretations of future audience behaviours and needs developed by the Australian Children’s Television Foundation (ACTF) and the ABC, it argues that both organisations developed strategies and made policy decisions that were influential in conditioning the current digital television ecology.
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Journal
Media international Australia, incorporating culture and policyVolume
151Pagination
5 - 15Publisher
University of QueenslandLocation
Brisbane, Qld.ISSN
1329-878XeISSN
2200-467XLanguage
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2014, University of QueenslandUsage metrics
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