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The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia

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journal contribution
posted on 2014-06-01, 00:00 authored by Leonie RutherfordLeonie Rutherford
This paper analyses the campaign to establish terrestrial digital children’s public service broadcasting in Australia. It finds that the development of the Australian Broadcasting Corporation’s digital children’s channel (ABC3), an initiative initially embraced somewhat opportunistically, enabled an expansion strategy for the public service broadcaster that ultimately helped determine the shape of its current digital channel portfolio. Contrasting the collective and divergent interpretations of future audience behaviours and needs developed by the Australian Children’s Television Foundation (ACTF) and the ABC, it argues that both organisations developed strategies and made policy decisions that were influential in conditioning the current digital television ecology.

History

Journal

Media international Australia, incorporating culture and policy

Volume

151

Pagination

5-15

Location

Brisbane, Qld.

Open access

  • Yes

ISSN

1329-878X

eISSN

2200-467X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, University of Queensland

Publisher

University of Queensland