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The Efficiency of Marketing and Stock Returns

Version 2 2024-06-04, 11:06

Version 1 2022-03-17, 08:43

journal contribution

posted on 2024-06-04, 11:06 authored by Tze AngTze Ang, Tarun ChordiaTarun Chordia, Van Anh Vivian Mai, Harminder SinghHarminder Singh

The Efficiency of Marketing and Stock Returns

History

Journal

SSRN Electronic Journal

Pagination

1-91

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.2139/ssrn.3224925

eISSN

1556-5068

Language

eng

Publication classification

C3.1 Non-refereed articles in a professional journal

Publisher

Elsevier

Usage metrics

Categories

Other economics not elsewhere classified

Keywords

marketing efficiency underreaction return predictability limited attention fluency

Licence

All Rights Reserved

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