The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities

Nasa, Jayant; Rotman, Jeffrey; Mercurio, Kathryn R; Staton, Mark G; Vocino, Andrea

The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities

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posted on 2025-04-23, 01:41 authored by Jayant Nasa, Jeffrey RotmanJeffrey Rotman, Kathryn R Mercurio, Mark G Staton, Andrea VocinoAndrea Vocino

The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities

History

Journal

Journal of the Association for Consumer Research

Volume

10

Pagination

1-1

Location

Chicago, Ill.

Open access

No

ISSN

2378-1815

eISSN

2378-1823

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

1

Publisher

University of Chicago Press

Publication URL

http://dx.doi.org/10.1086/732843

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The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities

History

Journal

Volume

Pagination

Location

Open access

ISSN

eISSN

Language

Publication classification

Issue

Publisher

Publication URL

Usage metrics

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Keywords

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