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The T-shirt phenomenon in China
The article studies the particular phenomenon of Chinese University students wearing t-shirts with the English language prominently displayed. It is a particular formation of persona that intersects with the changes in individuality in contemporary China and allows an exploration of comparative persona and its particular articulation of intercultural and transnantional communication and branding.
History
Journal
Central China Communication StudyVolume
6Pagination
94-103Location
Wuhan, ChinaLanguage
eng, chiPublication classification
C3 Non-refereed articles in a professional journalCopyright notice
2018, Central China Normal University PressPublisher
Central China Normal University PressUsage metrics
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No categories selectedKeywords
personaEnglishChinaUniversity studentscomparative personabrandingintercultural communication200101 Communication Studies200203 Consumption and Everyday Life200202 Asian Cultural Studies950201 Communication Across Languages and CultureAlfred Deakin Research InstituteSchool of Humanities and Social Sciences4702 Cultural studies
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