File(s) not publicly available
The brand naming enigma in the Asia Pacific context
journal contribution
posted on 1990-01-01, 00:00 authored by Gael McDonald, C RobertsThe brand naming enigma in the Asia Pacific context
History
Journal
Asia Pacific journal of marketing and logisticsVolume
2Issue
1Pagination
6 - 19Publisher
EmeraldLocation
Bingley, EnglandPublisher DOI
ISSN
1355-5855eISSN
1758-4248Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2007, Emerald BackfilesUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC