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The campaigns

journal contribution
posted on 2009-12-02, 00:00 authored by Marian Simms
It is arguable that the 2007 election was decided on longer term issues, and longer term campaigning. This article focuses on the campaigning side. The campaigning commenced with the election of Labor's new leadership team of Kevin Rudd and Julia Gillard in December 2006. The Howard Coalition Government, after a minor cabinet reshuffle, pressed on with the promotion of its policies and programmes; but by May 2007 was forced to change tack, making concessions on the unpopular WorkChoices policy, and then introducing a controversial Aboriginal intervention programme. The election campaign was anti-climactic. The article includes a postscript on the election aftermath, comparing Kevin Rudd with Gough Whitlam in his rapid implementation of key campaign policies.

History

Journal

Australian cultural history

Volume

27

Issue

2

Pagination

87 - 96

Publisher

Routledge

Location

Melbourne, Vic.

ISSN

0728-8433

eISSN

1942-5139

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, Taylor & Francis

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