The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression

Kristofferson, K; McFerran, Brent; Morales, AC; Dahl, DW

The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression

journal contribution

posted on 2024-06-06, 00:59 authored by K Kristofferson, Brent McFerran, AC Morales, DW Dahl

The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression

History

Journal

Journal of Consumer Research

Volume

43

Pagination

683-706

Location

Oxford, Eng.

Open access

Yes

Link to full text

https://academic.oup.com/jcr/article-pdf/43/5/683/25022899/ucw056.pdf

ISSN

0093-5301

eISSN

1537-5277

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

5

Publisher

Oxford University Press

Usage metrics

Keywords

3506 Marketing

The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression

History

Journal

Volume

Pagination

Location

Open access

Link to full text

ISSN

eISSN

Language

Publication classification

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports