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The development of cultural entrepreneurs through new venture cases in the business classroom

journal contribution
posted on 2007-01-01, 00:00 authored by Jennifer Radbourne
Artists and workers in the creative industries who embody the essence of creativity are thwart by economic values in delivering their art work or creative concept to consumers. This is particularly evident for students in courses in creative industries who graduate with entrepreneurial aspirations, but not the means to pitch their creative concept or build the business model for the new venture. This paper analyses a university business course developed to take cultural entrepreneurs through venture building as a live case in the creative economy.

History

Journal

International journal of case method research & application

Volume

19

Issue

1

Pagination

1 - 8

Publisher

World Association for Case Method Research & Application

Location

Needham, Mass.

ISSN

1554-7752

Language

eng

Publication classification

CN.1 Other journal article

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