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The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity

Version 2 2024-06-02, 15:03
Version 1 2023-02-09, 23:33
journal contribution
posted on 2023-02-09, 23:33 authored by Keo Mony Sok, Phyra Sok, Luigi M De Luca
The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity

History

Journal

Industrial Marketing Management

Volume

55

Pagination

144-155

Publisher DOI

ISSN

0019-8501

Language

en

Publisher

Elsevier BV

Usage metrics

    Research Publications

    Categories

    Keywords

    Uncategorised valueMarketing not elsewhere classifiedBusiness and Management not elsewhere classified

    Licence

    All Rights Reserved

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