The effects of QR delivered content on perceived product value

journal contribution

posted on 2024-06-03, 09:02 authored by D Acuti, A Vocino, V Mazzoli, R Donvito

The effects of QR delivered content on perceived product value

History

Journal

Journal of strategic marketing

Volume

30

Pagination

510-532

Location

Abingdon, Eng.

ISSN

0965-254X

eISSN

1466-4488

Language

English

Notes

In Press

Publication classification

C Journal article, C1 Refereed article in a scholarly journal

Issue

5

Publisher

Taylor & Francis

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

Business Business & Economics hedonic perceived value pull communication QR code smart technology Social Sciences utilitarian wine industry Department of Marketing 3506 Marketing

Licence

All Rights Reserved

Exports