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The effects of QR delivered content on perceived product value

Version 2 2024-06-03, 09:02
Version 1 2022-09-30, 03:48
journal contribution
posted on 2024-06-03, 09:02 authored by D Acuti, A Vocino, V Mazzoli, R Donvito
The effects of QR delivered content on perceived product value

History

Journal

Journal of strategic marketing

Volume

30

Pagination

510-532

Location

Abingdon, Eng.

ISSN

0965-254X

eISSN

1466-4488

Language

English

Notes

In Press

Publication classification

C Journal article, C1 Refereed article in a scholarly journal

Issue

5

Publisher

Taylor & Francis