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The effects of brand identity on brand performance in the service sector

Version 2 2024-06-13, 11:30
Version 1 2018-03-15, 15:45
journal contribution
posted on 2024-06-13, 11:30 authored by R Casidy, C Prentice, W Wymer
The effects of brand identity on brand performance in the service sector

History

Journal

Journal of strategic marketing

Volume

27

Pagination

651-665

Location

Abingdon, Eng.

Publisher DOI

ISSN

0965-254X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2018, Informa UK Limited, trading as Taylor & Francis Group

Issue

8

Publisher

Taylor & Francis

Publication URL

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    Research Publications

    Categories

    Keywords

    brand identitywillingness to-pay premiumbrand identificationbrand preferencememorable experienceDepartment of Marketing3506 Marketing3507 Strategy, management and organisational behaviour

    Licence

    All Rights Reserved

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