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The effects of facial attractiveness and gender on customer evaluations during a web-video sales encounter

journal contribution
posted on 2013-01-01, 00:00 authored by Rod McColl, Y Truong
The effects of facial attractiveness and gender on customer evaluations during a web-video sales encounter

History

Journal

Journal of personal selling & sales management

Volume

33

Issue

1

Season

Winter 2013

Pagination

117 - 128

Publisher

Taylor & Francis

Location

Philadelphia, Pa.

ISSN

0885-3134

eISSN

1557-7813

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2013, Taylor & Francis

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