The equalization price: a measure of consumer-perceived brand equity

journal contribution

posted on 1993-03-01, 00:00 authored by J Swait́, T Erdem, J Louviere, Chris DubelaarChris Dubelaar

The equalization price: a measure of consumer-perceived brand equity

History

Journal

International journal of research in marketing

Volume

10

Pagination

23-45

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/0167-8116(93)90031-S

ISSN

0167-8116

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1993, Elsevier

Issue

1

Publisher

Elsevier

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

150504 Marketing Measurement 909999 Commercial Services and Tourism not elsewhere classified Department of Marketing

Licence

All Rights Reserved

Exports