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The equalization price: a measure of consumer-perceived brand equity

journal contribution
posted on 01.03.1993, 00:00 authored by J Swait́, T Erdem, J Louviere, Chris DubelaarChris Dubelaar
The equalization price: a measure of consumer-perceived brand equity

History

Journal

International journal of research in marketing

Volume

10

Issue

1

Pagination

23 - 45

Publisher

Elsevier

Location

Amsterdam, The Netherlands

ISSN

0167-8116

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1993, Elsevier

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