polonsky-theharmchain-2003.pdf (129.54 kB)
The harm chain : a public policy development and stakeholder perspective
journal contribution
posted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L Carlson, M L FryThis paper introduces the concept of a ‘harm chain’ as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout preproduction, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm, how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.
History
Journal
Marketing theoryVolume
3Issue
3Pagination
345 - 364Publisher
SAGELocation
Thousand Oaks, Calif.Publisher DOI
ISSN
1470-5931eISSN
1741-301XLanguage
engNotes
The final, definitive version of this article has been published in the Journal, Marketing theory, vol. 3, no. 3, 2003 , © SAGE Publications Ltd by SAGE Publications Ltd at the Marketing theory page: http://mtg.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/Publication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2003, SageUsage metrics
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