Deakin University
Browse

File(s) under permanent embargo

The impact of alcohol management practices on sports club membership and revenue

journal contribution
posted on 2016-01-01, 00:00 authored by L Wolfenden, M Kingsland, Bosco RowlandBosco Rowland, P Dodds, M Sidey, S Sherker, J Wiggers
Issue addressed The aim of this study was to assess the impact of an alcohol management intervention on community sporting club revenue (total annual income) and membership (number of club players, teams and spectators). Methods The study employed a cluster randomised controlled trial design that allocated clubs either an alcohol accreditation intervention or a control condition. Club representatives completed a scripted telephone survey at baseline and again ∼3 years following. Demographic information about clubs was collected along with information about club income. Results Number of players and senior teams were not significantly different between treatment groups following the intervention. The intervention group, however, showed a significantly higher mean number of spectators. Estimates of annual club income between groups at follow-up showed no significant difference in revenue. Conclusions This study found no evidence to suggest that efforts to reduce alcohol-related harm in community sporting clubs will compromise club revenue and membership. So what? These findings suggest that implementation of an intervention to improve alcohol management of sporting clubs may not have the unintended consequence of harming club viability.

History

Journal

Health promotion journal of Australia

Volume

27

Pagination

159-161

Location

Clayton, Vic.

ISSN

1036-1073

Language

eng

Publication classification

C Journal article, C1 Refereed article in a scholarly journal

Copyright notice

2016, Australian Health Promotion Association

Issue

2

Publisher

CSIRO Publishing

Usage metrics

    Research Publications

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC