The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking

journal contribution

posted on 2024-06-06, 05:12 authored by W Hong, Muller CheungMuller Cheung, JYL Thong

The impact of animated banner ads on online consumers: A feature-level analysis using eye tracking

History

Journal

Journal of the Association for Information Systems

Volume

22

Pagination

204-245

Publisher DOI

https://doi.org/10.17705/1jais.00659

ISSN

1536-9323

eISSN

1558-3457

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

1

Publisher

Association for Information Systems

Publication URL

http://dx.doi.org/10.17705/1jais.00659

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All Rights Reserved

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