The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
Version 2 2024-06-06, 11:49
Version 1 2015-05-11, 12:38
journal contribution
posted on 2024-06-06, 11:49 authored by R Casidy, W WymerThe impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
History
Journal
Journal of Brand ManagementVolume
22Pagination
117-135Publisher DOI
ISSN
1350-231XeISSN
1479-1803Language
EnglishPublication classification
C Journal article, C1 Refereed article in a scholarly journalCopyright notice
2015, Palgrave MacmillanIssue
2Publisher
PALGRAVE MACMILLAN LTDUsage metrics
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Keywords
Social SciencesBusinessManagementBusiness & Economicsbrand strengthhigher educationsatisfactionloyaltyWOMbrand attitudeWORD-OF-MOUTHPERCEIVED EXTERNAL PRESTIGEORGANIZATIONAL IDENTIFICATIONAFFECTIVE COMMITMENTMODELATTITUDESIDENTITYPURCHASECOMMUNICATIONPERFORMANCE910403 Marketing150503 Marketing Management (incl Strategy and Customer Relations)Department of Marketing
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