The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

Wong, C; Polonsky, Michael; Garma, R

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

https://hdl.handle.net/10536/DRO/DU:30016366
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journal contribution

posted on 2008-01-01, 00:00 authored by C Wong, Michael PolonskyMichael Polonsky, R Garma

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

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DOI - Is version of https://doi.org/10.1108/13555850810909759

Location

Bradford, England

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2008, Emerald Group Publishing Limited

Journal

Asia Pacific journal of marketing and logistics

Volume

20

Pagination

455-478

ISSN

1355-5855

eISSN

1758-4248

Issue

4

Publisher

MCB University Press (Emerald)

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Keywords

assembly China country of origin design ethnocentrism parts 150599 Marketing not elsewhere classified

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

History

Related Materials

Location

Language

Notes

Publication classification

Copyright notice

Journal

Volume

Pagination

ISSN

eISSN

Issue

Publisher

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Keywords

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