The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

Wong, C; Polonsky, Michael; Garma, R

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

journal contribution

posted on 2008-01-01, 00:00 authored by C Wong, Michael PolonskyMichael Polonsky, R Garma

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

History

Journal

Asia Pacific journal of marketing and logistics

Volume

20

Pagination

455-478

Location

Bradford, England

Publisher DOI

https://doi.org/10.1108/13555850810909759

ISSN

1355-5855

eISSN

1758-4248

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2008, Emerald Group Publishing Limited

Issue

4

Publisher

MCB University Press (Emerald)

Usage metrics

Keywords

assembly China country of origin design ethnocentrism parts 150599 Marketing not elsewhere classified

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

History

Journal

Volume

Pagination

Location

Publisher DOI

ISSN

eISSN

Language

Notes

Publication classification

Copyright notice

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports