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The impact of frontline employees' perceptions of internal marketing on employee outcomes

journal contribution
posted on 2014-06-01, 00:00 authored by Ahmed FerdousAhmed Ferdous, Michael PolonskyMichael Polonsky
The impact of frontline employees' perceptions of internal marketing on employee outcomes

History

Journal

Journal of strategic marketing

Volume

22

Pagination

300-315

Location

Abingdon, Eng.

Publisher DOI

ISSN

1466-4488

eISSN

0965-254X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2014, Taylor & Francis

Issue

4

Publisher

Routledge

Usage metrics

    Research Publications

    Categories

    Keywords

    customer-oriented behaviourfrontline employeesinternal marketinginternal marketing strategy and programmesjob satisfactionorganisational identification150503 Marketing Management (incl Strategy and Customer Relations)910403 MarketingSchool of Management and Marketing

    Licence

    All Rights Reserved

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