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The impact of perceived corporate social responsibility on organizational commitment and the moderating role of collectivism and masculinity: evidence from China
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posted on 2014-01-01, 00:00 authored by P S Hofman, Alexander NewmanThis study examines the relationship between employee perceptions of corporate social responsibility practices and their organizational commitment. Hierarchical regression analysis was utilized to analyze survey data on 280 employees from five export-oriented manufacturing firms in China. Employee perceptions of corporate social responsibility practices towards internal stakeholders were found to relate positively to their organizational commitment. In contrast, employee perceptions of corporate social responsibility practices to external stakeholders had a nonsignificant or marginally significant impact on organizational commitment. In addition, the collectivism and masculinity orientations of employees were found to moderate this relationship. These findings provide an insight into how corporate social responsibility practices may be utilized to motivate diverse groups of employees within China-based organizations. © 2013 Taylor & Francis.
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Journal
International journal of human resource managementVolume
25Issue
5Pagination
631 - 652Publisher
Taylor & FrancisLocation
London, Eng.Publisher DOI
ISSN
0958-5192eISSN
1466-4399Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2013, Taylor & FrancisUsage metrics
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