The impact of the General Data Protection Regulation (GDPR) on online tracking

journal contribution

posted on 2025-03-18, 04:55 authored by Klaus M Miller, Karlo Lukic, Bernd SkieraBernd Skiera

The impact of the General Data Protection Regulation (GDPR) on online tracking

History

Journal

International Journal of Research in Marketing

Location

Amsterdam, The Netherlands

ISSN

0167-8116

eISSN

1873-8001

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Publisher

Elsevier

Publication URL

https://doi.org/10.1016/j.ijresmar.2025.03.002

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Categories

Marketing

Keywords

Uncategorised value

Licence

All Rights Reserved

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