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The influence of perceived body image, vanity and personal values on food consumption and related behaviour

journal contribution
posted on 2007-04-01, 00:00 authored by B O`Mahony, J Hall
Although food is a vital part of the chemical process of life, the manner in which people choose the foods that they eat is subject to a wide variety of external and internal influences. This study employed a sequential mixed method research design to investigate the influence of perceived body image, vanity and personal values on food purchasing behaviour among 18- to 30-year-old females. It was found that although personal values and orientation have a major influence on the food purchasing and consumption process, vanity, physical health and perceived body image were major factors of influence in the purchasing and consumption decision.

History

Journal

Journal of hospitality and tourism management

Volume

14

Issue

1

Pagination

57 - 69

Publisher

Australian Academic Press

Location

Bowen Hills, Qld.

ISSN

1447-6770

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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