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The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability – a pilot study

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journal contribution
posted on 2024-06-17, 16:03 authored by Richie BarkerRichie Barker, K Sutherland
Transmedia storytelling is the process of telling stories in an integrated fashion across multiple platforms, traditional and new (Jenkins, 2010). This paper suggests that public relations graduates who include transmedia storytelling examples in their portfolios are considered by hiring managers as displaying greater employability than graduates without them. This finding encourages public relations educators to assess current pedagogy to explore how it approaches the practice of transmedia storytelling. Additionally, educators are encouraged to ascertain whether current curriculum provides ample opportunities for students to develop transmedia storytelling examples as portfolio inclusions for perusal by prospective employers.

History

Journal

Asia Pacific public relations journal

Volume

15

Pagination

55-69

Location

Geelong, Vic.

Open access

  • Yes

ISSN

1440-4389

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2014, The Authors

Issue

1

Publisher

Deakin University