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The nature and influence of motivation within the MOA framework : implications for social marketing
journal contribution
posted on 2006-11-01, 00:00 authored by Wayne Binney, J Hall, Peter OppenheimThe nature and influence of motivation within the MOA framework : implications for social marketing
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Journal
International journal of nonprofit and voluntary sector marketingVolume
11Pagination
289 - 301Publisher
Wiley InterScienceLocation
London, EnglandPublisher DOI
ISSN
1465-4520eISSN
1479-103XLanguage
engNotes
Published Online: 28 Nov 2006Publication classification
C1 Refereed article in a scholarly journalCopyright notice
2006, John Wiley & SonsUsage metrics
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