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The nature and influence of motivation within the MOA framework : implications for social marketing

journal contribution
posted on 2006-11-01, 00:00 authored by Wayne Binney, J Hall, Peter Oppenheim
The nature and influence of motivation within the MOA framework : implications for social marketing

History

Journal

International journal of nonprofit and voluntary sector marketing

Volume

11

Pagination

289 - 301

Publisher

Wiley InterScience

Location

London, England

ISSN

1465-4520

eISSN

1479-103X

Language

eng

Notes

Published Online: 28 Nov 2006

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2006, John Wiley & Sons

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