The nature and influence of motivation within the MOA framework : implications for social marketing

journal contribution

posted on 2006-11-01, 00:00 authored by Wayne Binney, J Hall, Peter Oppenheim

The nature and influence of motivation within the MOA framework : implications for social marketing

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DOI - Is version of https://doi.org/10.1002/nvsm.280

Location

London, England

Language

eng

Notes

Published Online: 28 Nov 2006

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2006, John Wiley & Sons

Journal

International journal of nonprofit and voluntary sector marketing

Volume

11

Pagination

289 - 301

ISSN

1465-4520

eISSN

1479-103X

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Keywords

social marketing motivation opportunity and ability framework MOA framework

Licence

All Rights Reserved

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