The place of scandal : Lara Bingle and Brendan Fevola

Over the period of a few short weeks in 2010 Australian media coverage and public discussion was dominated by news of a ‘sex scandal’ involving two high-profile celebrities – Lara Bingle (model and then fiancée of the vice-captain of the Australian cricket team Michael Clarke), and the Australian rules football ‘bad boy’ Brendan Fevola. The scandal began with the publication of a pixellated photograph in the popular Australian women’s magazine, Woman’s Day, of a naked and apparently unconsenting Bingle in the shower, which was allegedly taken by Fevola during a brief affair years previously and distributed via his mobile phone. This article examines the constructions of women’s sexuality, gender and celebrity scandal in mainstream media coverage of this event. Attending to the Australian news media’s discursive constructions of Bingle’s sexual behaviour, this research begins to map the ways in which celebrity scandals in the mainstream media provoke wider debate about ‘gender appropriate’ conduct (sexual and otherwise).