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The political economy of markets and development: a case study of health care consumption in the State of Kerala, India

journal contribution
posted on 2008-01-01, 00:00 authored by Rohit Varman
Marketing theory has largely ignored the issue of power in influencing exchanges. Most of the studies either disregard the role of power, or resource power is the only dimension taken into account. In this study, we expand the existing understanding by centrally situating the role of sociopolitical power in the consumption process. We examine the health care system in the Indian state of Kerala and highlight that socio-political power is a crucial determinant of consumption levels. In the process, we argue that in a resource–constrained Third World society socio-political empowerment is critical to the development process.

History

Journal

Critical sociology

Volume

34

Issue

1

Pagination

81 - 95

Publisher

Sage

Location

London, Eng.

ISSN

0896-9205

eISSN

1569-1632

Language

eng

Publication classification

C Journal article; C1.1 Refereed article in a scholarly journal

Copyright notice

2012, The Authors

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