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The process of global brand strategy development and regional implementation
journal contribution
posted on 2012-01-01, 00:00 authored by T Matanda, Mike EwingThe process of global brand strategy development and regional implementation
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Journal
International journal of research in marketingVolume
29Issue
1Pagination
5 - 12Publisher
ElsevierLocation
Amsterdam, NetherlandsPublisher DOI
ISSN
0167-8116Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2012, ElsevierUsage metrics
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