Deakin University
Browse

File(s) under permanent embargo

The process of global brand strategy development and regional implementation

journal contribution
posted on 2012-01-01, 00:00 authored by T Matanda, Mike Ewing
The process of global brand strategy development and regional implementation

History

Journal

International journal of research in marketing

Volume

29

Issue

1

Pagination

5 - 12

Publisher

Elsevier

Location

Amsterdam, Netherlands

ISSN

0167-8116

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2012, Elsevier

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC