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The rejection of brand hegemony
journal contribution
posted on 2009-01-01, 00:00 authored by J Cromie, Mike EwingThe rejection of brand hegemony
History
Journal
Journal of Business ResearchVolume
62Issue
2Pagination
218 - 230Publisher
ElsevierLocation
New York, NYPublisher DOI
ISSN
0148-2963Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2009, ElsevierUsage metrics
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