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The relationship between attitude and behavior : an empirical study in China

journal contribution
posted on 2009-01-01, 00:00 authored by J Li, D Mizerski, Alvin LeeAlvin Lee, F Liu
The relationship between attitude and behavior : an empirical study in China

History

Journal

Asia Pacific journal of marketing and logistics

Volume

21

Season

Special issue : Advertising and promotion in “new” Asia

Pagination

232-242

Location

Bradford, England

Publisher DOI

ISSN

1355-5855

eISSN

1758-4248

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2009, Emerald Group Publishing

Issue

2

Publisher

Emerald Group Publishing

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Chinaconsumer behaviourcountry of originhigher educationstudents159999 Commerce, Management, Tourism and Services not elsewhere classified970115 Expanding Knowledge in Commerce

    Licence

    All Rights Reserved

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