The role of external influences in high involvement purchase behaviour

journal contribution

posted on 2024-09-19, 23:59 authored by R Casidy, T Nayeem

The role of external influences in high involvement purchase behaviour

History

Journal

Marketing Intelligence & Planning

Volume

31

Pagination

732-745

Location

Bingley, UK

ISSN

0263-4503

eISSN

1758-8049

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2013, Emerald Group Publishing

Issue

7

Publisher

Emerald Group Publishing

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Categories

No categories selected

Keywords

Culture Automobile Consumer decision making External influences 150599 Marketing not elsewhere classified 910403 Marketing

Licence

All Rights Reserved

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