The role of perceived market orientation in the higher education sector

https://hdl.handle.net/10536/DRO/DU:30061726
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journal contribution

posted on 2014-05-01, 00:00 authored by Riza Casidy

The role of perceived market orientation in the higher education sector

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Related Materials

1.
DOI - Is version of https://doi.org/10.1016/j.ausmj.2014.02.001

Location

Amsterdam, The Netherlands

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Elsevier

Journal

Australasian marketing journal

Volume

22

Season

May

Pagination

155 - 163

ISSN

1441-3582

eISSN

1839-3349

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Categories

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Keywords

perceived market orientation educational services higher education marketing satisfaction loyalty WOM Social Sciences Business Business & Economics

Licence

All Rights Reserved

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