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The social status of health message endorsers influences the health intentions of the powerless

journal contribution
posted on 2015-01-01, 00:00 authored by Joshua NewtonJoshua Newton, J Wong, F Newton
The social status of health message endorsers influences the health intentions of the powerless

History

Journal

Journal of Advertising

Volume

44

Issue

2

Pagination

151 - 160

Publisher

Taylor & Francis

Location

Abingdon, Eng.

Publisher DOI

ISSN

1557-7805

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2015, American Academy of Advertising

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    Research PublicationsResearch Publications

    Categories

    Keywords

    Social SciencesBusinessCommunicationBusiness & EconomicsPHYSICAL-ACTIVITYCELEBRITY ENDORSERRISKSELFATTRACTIVENESS

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    All Rights Reserved

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