The social status of health message endorsers influences the health intentions of the powerless

journal contribution

posted on 2015-01-01, 00:00 authored by Joshua NewtonJoshua Newton, J Wong, F Newton

The social status of health message endorsers influences the health intentions of the powerless

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1080/00913367.2015.1018464

Location

Abingdon, Eng.

Language

eng

Publication classification

C Journal article, C1 Refereed article in a scholarly journal

Copyright notice

2015, American Academy of Advertising

Journal

Journal of Advertising

Volume

44

Pagination

151-160

ISSN

1557-7805

Issue

2

Publisher

Taylor & Francis

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Categories

Keywords

Department of Marketing 150502 Marketing Communications 920205 Health Education and Promotion

Licence

All Rights Reserved

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