File(s) under permanent embargo
The stakeholder concept and public relations: tracking the parallel evolution of two literatures
journal contribution
posted on 1997-01-01, 00:00 authored by N de Bussy, Mike EwingContemporary organisations rely on a wide range of publics or stakeholder groups in order to achieve their corporate objectives. The specific publics involved vary from organisation to organisation and situation to situation but typically include customers/clients, end users, shareholders/investors, employees, suppliers, governments, pressure groups, local communities and the media. Unresolved conflicts between organisations and any one or a number of these publics can seriously compromise the achieve ment of marketing and other corporate objectives. This paper examines the evolution of two separate bodies of literature which are essentially concerned with the same issues, but are framed by different academic and professional disciplines. It seems to be the case that management and marketing researchers often fail to take into account parallel literature from the discipline of public relations — even when purporting to offer an interdisciplinary approach. Equally, the public relations literature frequently fails to speak the language of business and defines such key business activities as marketing too narrowly.
History
Journal
Journal of communication managementVolume
2Issue
3Pagination
222 - 229Publisher
Emerald Publishing LimitedLocation
Bingley, Eng.Publisher DOI
ISSN
1363-254XLanguage
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1998, MCB UP LimitedUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC