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The story of Lijjat : women's entrepreneurship and empowerment in India

journal contribution
posted on 01.01.2010, 00:00 authored by Achinto RoyAchinto Roy, R Lahiri-Roy
This paper narrates the story of an Indian women's organisation called Lijjat which is not only a case in women's empowerment but one of a very successful business enterprise by any standards. Lijjat has grown over a period of half a century from its humble beginnings in 1959 to a growing organisation symbolising women's empowerment through an enterprise that has a turnover of l. Rs. 4.85 billion and an envious brand image for its consumer products. The Lijjat business model offers us insights and solutions in the third and fourth world context to fight poverty and restore dignity. More importantly, it offers us a business model to empower women and thus their families living at C.K. Prahlads "bottom of the pyramid" not only as consumers, but in this instance, in full measure as entrepreneurs and business managers.

History

Journal

The International journal of knowledge, culture & change management

Volume

9

Issue

12

Pagination

39 - 47

Publisher

Common Ground Publishing

Location

Altona, Vic.

ISSN

1447-9524

eISSN

1447-9575

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2010, Common Ground

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