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The world wide web in modern marketing's contribution to organisational performance

Version 2 2024-09-19, 23:40
Version 1 2014-10-28, 08:31
journal contribution
posted on 2024-09-19, 23:40 authored by S Adam, Andrea VocinoAndrea Vocino, D Bednall
The world wide web in modern marketing's contribution to organisational performance

History

Journal

Marketing intelligence & planning

Volume

27

Pagination

7-24

Location

Bradford, England

ISSN

0263-4503

eISSN

1758-8049

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, Emerald Group Publishing

Issue

1

Publisher

MCB University Press

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    marketingorganizational performanceonline operationselectronic commerceAustralia150503 Marketing Management (incl Strategy and Customer Relations)910403 Marketing

    Licence

    All Rights Reserved

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