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Topic modelling for theme park online reviews: Analysis of Disneyland

journal contribution
posted on 2020-01-01, 00:00 authored by Jian Ming Luo, Quan VuQuan Vu, Gang LiGang Li, Rob Law
This study introduces topic modelling into the analysis of theme park online reviews to determine visitor behaviour and experiences. An exploratory analysis involving major Disneyland theme parks is presented using a large-scale review data set. A comprehensive list of the topics discussed by visitors when visiting Disneyland theme parks is constructed. Insights into the interests and concerns of various visitor groups across theme parks are revealed. The proposed approach and findings are beneficial to support theme park managers in understanding visitors’ perception, through which effective marketing and improvement plans can be developed to attract and retain future customers.

History

Journal

Journal of Travel & Tourism Marketing

Volume

37

Pagination

272-285

Location

London, Eng.

ISSN

1054-8408

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

2

Publisher

Taylor & Francis