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Topic modelling for theme park online reviews: Analysis of Disneyland
journal contribution
posted on 2020-01-01, 00:00 authored by Jian Ming Luo, Quan VuQuan Vu, Gang LiGang Li, Rob LawThis study introduces topic modelling into the analysis of theme park online reviews to determine visitor behaviour and experiences. An exploratory analysis involving major Disneyland theme parks is presented using a large-scale review data set. A comprehensive list of the topics discussed by visitors when visiting Disneyland theme parks is constructed. Insights into the interests and concerns of various visitor groups across theme parks are revealed. The proposed approach and findings are beneficial to support theme park managers in understanding visitors’ perception, through which effective marketing and improvement plans can be developed to attract and retain future customers.
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Journal
Journal of Travel & Tourism MarketingVolume
37Issue
2Pagination
272 - 285Publisher
Taylor & FrancisLocation
London, Eng.Publisher DOI
ISSN
1054-8408Language
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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