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Tourist behavior analysis in gaming destinations based on venue check-in data

Version 2 2024-06-05, 04:51
Version 1 2018-10-05, 13:34
journal contribution
posted on 2024-06-05, 04:51 authored by JM Luo, Quan VuQuan Vu, Gang LiGang Li, R Law
This research introduces the use of venue check-ins, which are available on mobile social media platforms, as an additional data source to study tourist behaviors in gaming destinations. The practical value of venue check-ins is demonstrated through a case study of Macau, a popular gaming and cultural destination. The analyses provide an overview of the travel patterns of tourists to gambling and non-gambling venues and highlight the differences between gambling and non-gambling tourists. The introduced approach is beneficial to tourism managers in understanding tourist behaviors and interests and, thus, improves the management and development of gaming destinations.

History

Journal

Journal of Travel and Tourism Marketing

Volume

36

Pagination

107-118

Location

Abingdon, Eng.

ISSN

1054-8408

eISSN

1540-7306

Language

English

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2018, Informa UK Limited

Issue

1

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD