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Tourist behavior analysis in gaming destinations based on venue check-in data
journal contribution
posted on 2019-01-01, 00:00 authored by J M Luo, Quan VuQuan Vu, Gang LiGang Li, R LawThis research introduces the use of venue check-ins, which are available on mobile social media platforms, as an additional data source to study tourist behaviors in gaming destinations. The practical value of venue check-ins is demonstrated through a case study of Macau, a popular gaming and cultural destination. The analyses provide an overview of the travel patterns of tourists to gambling and non-gambling venues and highlight the differences between gambling and non-gambling tourists. The introduced approach is beneficial to tourism managers in understanding tourist behaviors and interests and, thus, improves the management and development of gaming destinations.
History
Journal
Journal of travel and tourism marketingVolume
36Issue
1Pagination
107 - 118Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
1054-8408Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2018, Informa UK LimitedUsage metrics
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Keywords
Social SciencesHospitality, Leisure, Sport & TourismSocial Sciences - Other TopicsGaming destinationcasinovenue check-inFoursquaregamblingMacautourism marketingworld heritage siteglobal positioning systemtourist activitySOCIAL MEDIACASINO DEVELOPMENTTRAVELTRACKINGMARKETSIMPACTInformation SystemsDistributed Computing
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