Towards a framework for innovation in retailing through social media

journal contribution

posted on 2025-01-29, 04:46 authored by R Torres de Oliveira, M Indulska, J Steen, ML Verreynne

Towards a framework for innovation in retailing through social media

History

Journal

Journal of Retailing and Consumer Services

Volume

54

Article number

101772

Pagination

1-13

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.jretconser.2019.01.017

Open access

No

ISSN

0969-6989

eISSN

1873-1384

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Publisher

Elsevier

Publication URL

https://doi.org/10.1016/j.jretconser.2019.01.017

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Categories

Keywords

Business Business & Economics CAPABILITIES CO-CREATION CUSTOMER ENGAGEMENT Digital capabilities DIGITAL INNOVATION INFORMATION-TECHNOLOGY Innovation MANAGEMENT MODEL Multi-channel PRODUCT Retail Social media Social Sciences SPECIAL-ISSUE STRATEGY

Licence

All Rights Reserved

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